There are 72 Articles in this section

Export Manager: an increasingly Complex Profession that requires New Training Methods

Published by Matteo Olivieri. .

Planning Internationalisation International marketing Internationalisation tools

An example of a training course that combines tools, method, and field experience [ Read all ]

Covid-19 and Purchasing Behavior: Evidence from International Trade Figures

Published by Marzia Moccia. .

Great Lockdown Consumption pattern Global demand Covid-19 Conjuncture Internationalisation tools

The epidemic has transformed our daily lives, leading to an increase in demand for certain categories of products [ Read all ]

A Measure of the Changes in Demand by Type of Goods

Published by Luigi Bidoia. .

International marketing Great Lockdown Internationalisation tools

How to gauge changes in consumer preferences, investment strategies and value chains? [ Read all ]

How to Use ExportPlanning in the Planning Process

Published by Valerio Ronci. .

Planning Bestpractice Internationalisation Internationalisation tools

A case study in the field of hair care products [ Read all ]

How to Select a Target Market

Published by Pierantonio Gallu. .

Foreign markets Internationalisation Internationalisation tools

Using ExportPlanning for the analysis and the choice of target markets in an internationalization strategy: a case study [ Read all ]

The Choice of Target Market in an Internationalization Project

Published by Pier Paolo Galbusera. .

Bestpractice Internationalisation Internationalisation tools

Internationalizing is something quite different from simply exporting The internationalization process is not a synonym for mere export. Exporting can take place, in fact, even in the absence... [ Read all ]

Export Readiness Assessment as a pivotal step for a successful International Planning

Published by Marcello Antonioni. .

Planning Bestpractice Internationalisation International marketing Internationalisation tools

The evaluation of internal factors for an optimal Market Selection and related Market Entry Strategy [ Read all ]

Export Management Specializations

Published by Giuseppe Vargiu. .

SME Made in Italy Bestpractice Internationalisation Planning Export Internationalisation tools

Export Management Specializations: Strategy and Operations need different Profiles [ Read all ]

Business Cycles in World Mechanical Industry

Published by Luigi Bidoia. .

Industrial equipment Foreign markets Internationalisation tools

Cyclical indicators can be derived from world trade in goods used in the different stages of the value chain. [ Read all ]