Pricing Strategies in International Marketing Mix

Published by Lukasz Sramkowski. April 14, 2021 .

Food&Beverage Bestpractice SME Export International marketing International marketing

Pricing decisions can determine whether a firm's product/service will or won't be successful [ Read all ]

"Place" in the 4Ps of Marketing Mix

Published by Rina Villaruel. April 7, 2021 .

Planning Bestpractice Internationalisation Export International marketing International marketing

Customer needs, along with the nature of the product, significantly impact product distribution [ Read all ]

The impact of Brexit: from the CE to the UKCA mark

Published by Valeria Minasi. March 24, 2021 .

Export Export markets Brexit Market Accessibility

UKCA mark is the new mark to be used for the foods placed on the British market. It is going to cover many goods on which the CE marking was affixed beforehand. [ Read all ]

How Companies grow Resilience amid Covid-19 Pandemic

Published by Rina Villaruel. March 10, 2021 .

Internationalisation Great Lockdown SME Export International marketing International marketing

The transformations imposed by the pandemic require an acceleration to the digitalization process of SMEs' marketing strategies [ Read all ]

Effects of the Great Lockdown on the Export Performance of the EU Fashion Industry

Published by Marcello Antonioni. Feb. 3, 2021 .

Fashion Great Lockdown Conjuncture Export Made in Italy Global economic trends

Preliminary figures indicate a reduction in EU exports of around 13% in EUR [ Read all ]

EU Exports of Machinery: Still Modest Rebound in Q3-2020

Published by Marcello Antonioni. Nov. 25, 2020 .

Great Lockdown Industrial equipment Conjuncture Check performance Export Uncertainty Global economic trends

Penalized by the climate of international uncertainty, European sales of machinery and industrial plants are struggling to restart [ Read all ]

Preparing for the end of the transition period between the European Union and the United Kingdom

Published by Matteo Olivieri. Nov. 18, 2020 .

Free trade agreements Export Brexit Market Accessibility

Changes in foreign trade administrative practices expected by the imminent end of the transition period between the European Union and the United Kingdom [ Read all ]

Online Wine Sales: Tax and Excise Duties

Published by Stefano Nanni. Oct. 27, 2020 .

Food&Beverage Importexport Export Digital Export

An introduction to the administrative requirements for e-commerce of wines [ Read all ]

"International Market Accessibility" (IMA): Quarterly Wrap-Up

Published by Valeria Minasi. Aug. 5, 2020 .

Planning Internationalisation Export Foreign markets International marketing Market Accessibility

Quarterly Wrap-Up of Market Accessibility topics covered in ExportPlanning Magazine [ Read all ]

European Machinery Industry: Export Trends in H1-2020

Published by Marcello Antonioni. July 21, 2020 .

Covid-19 Europe Industrial equipment Conjuncture Check performance Export Global economic trends

Strongly penalized in Q2 (-21% YoY, equal to -€5.7 billion), in H1-2020 EU machinery exports fell by 16%. [ Read all ]