Foreign markets

Growing World demand for Household Goods

Published by Marzia Moccia. May 26, 2021 .

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Growing focus on adapting and enhancing home environment supports global trade. Will the pandemic be a game changer in the competitive arena? [ Read all ]

World Trade Recovery strengthens in Q1-21

Published by Marzia Moccia. May 12, 2021 .

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World trade opens 2021 with a 6% y-o-y growth in quantity and a 3% increase over the Q1-2019 [ Read all ]

World Economic Outlook April 2021: economic recovery improves

Published by Marzia Moccia. April 28, 2021 .

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In 2021 the recovery to pre-pandemic GDP levels is strongly driven by the US and China; more gradual upturn for major European markets [ Read all ]

How Culture Affects The "4Ps" of Marketing Mix

Published by Lukasz Sramkowski. March 31, 2021 .

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Cultural differences urge firms to diversify their marketing mix [ Read all ]

How Marketing Mix Strategies can Change through the Product’s Lifecycle

Published by Rina Villaruel. March 24, 2021 .

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For Marketing Mix to succeed, a firm should properly manage the product's lifecycle [ Read all ]

Increase for the nutraceutical sector: Opportunities and Accessibility to the Chinese and Korean markets

Published by Valeria Minasi. March 10, 2021 .

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In the last decade the sector has experienced strong growth, due to the increasing attention of consumers towards products designed to protect health [ Read all ]

International Trade by Sectors: 2020 Figures

Published by Marzia Moccia. Feb. 24, 2021 .

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World trade ends 2020 with a single-digit decrease and a rather differentiated situation among sectors [ Read all ]

World trade Figures: the performance of major importers in 2020

Published by Marzia Moccia. Feb. 17, 2021 .

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A picture of relatively generalised declines, albeit of very different degrees for different world destination markets [ Read all ]

The Table Tennis Boom

Published by Marzia Moccia. Dec. 23, 2020 .

Global demand Europe International marketing Foreign markets Consumption pattern Covid-19 Great Lockdown International marketing

The Great Lockdown sustained world demand for table tennis equipment, with an increase in market share even for smaller exporting countries [ Read all ]

The Yuan Keeps Running

Published by Alba Di Rosa. Nov. 27, 2020 .

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Financial markets reward the consolidation of the Chinese recovery [ Read all ]