International marketing

The BLOC markets push world trade in Home Textiles to All-time high

Published by Marcello Antonioni. Jan. 9, 2023 .

Home items Planning International marketing Foreign markets Consumption pattern International marketing

In pre-final 2022, world trade in the sector reached a new record, both in terms of values and at constant prices, thanks to the presence of several BLue OCean (BLOC) markets [ Read all ]

World Trade in Euro of Decorative Stones Reached a New High in 2022

Published by Marcello Antonioni. Jan. 2, 2023 .

Global demand Home items International marketing Conjuncture Foreign markets Consumption pattern Export markets International marketing

Almost all segments have returned to pre-pandemic levels, driven by several BLOC (BLue OCean) markets [ Read all ]

New High for world trade in Metalworking Machine Tools

Published by Marcello Antonioni. Dec. 20, 2022 .

Global demand Industrial equipment International marketing Conjuncture Foreign markets Export markets International marketing

By 2022, all major segments of the sector had recovered to pre-pandemic levels, thanks to the presence of several BLOC markets (BLue OCean) [ Read all ]

BLOC Foreign Markets: the Taps case Study

Published by Luigi Bidoia. Nov. 23, 2022 .

Marketselection Export markets International marketing International marketing

Break into an accelerating foreign market to find your BLue OCean [ Read all ]

Paper converting and converting machines: the opportunities of international markets in a phase of "structural" acceleration

Published by Marcello Antonioni. Oct. 31, 2022 .

Asia Planning Industrial equipment International marketing Uncertainty Marketselection Slowdown United States of America Foreign markets Export markets Foreign market analysis

A couple of cases of high potential markets for exporters of paper and converting machines [ Read all ]

Entry Strategy Assessment: a new tool to support the Market Entry Strategy

Published by Marcello Antonioni. Feb. 16, 2022 .

Planning Internationalisation International marketing Internationalisation tools

To identify the winning strategies of entering the target market [ Read all ]

How to best allocate the 2022-2023 marketing budget for foreign markets

Published by Valerio Ronci. June 29, 2021 .

Bestpractice Marketselection International marketing International marketing

The high return on trade investments implies a structured decision-making process for their distribution in various foreign markets [ Read all ]

Country Relative Score

Published by Luigi Bidoia. June 16, 2021 .

International marketing Conjuncture Covid-19 Internationalisation tools

The daily score of the financial markets on world countries [ Read all ]

ExportPlanning Market Selection: a User Guide

Published by Marzia Moccia. June 9, 2021 .

Bestpractice Planning International marketing Marketselection Export markets Internationalisation tools

ExportPlanning's indicators of opportunity, reliability and accessibility for an effective market selection [ Read all ]

How to evaluate the success of a marketing mix

Published by Rina Villaruel. April 28, 2021 .

SME Bestpractice Internationalisation Planning International marketing International marketing

Setting up some methods to evaluate the marketing mix performance is key to every firm's marketing strategy [ Read all ]