International marketing

Covid19Lab.info supports international business community with data & analysis

Published by Marcello Antonioni. March 24, 2020 .

Internationalisation Planning International marketing Uncertainty Foreign markets Export markets Foreign market analysis

New tool sponsored by ExportPlanning monitors health emergency conditions in international markets [ Read all ]

Export Checkup: preparatory activity for internationalization planning

Published by Marzia Moccia. Jan. 29, 2020 .

Planning SME Internationalisation International marketing International marketing

The relevance of the Export Readiness evaluation for the definition of target markets [ Read all ]

Remote Management of Foreign Customers

Published by Valerio Ronci. Jan. 12, 2020 .

Internationalisation International marketing Digital Export

New ICT technologies allow Small or Medium-sized enterprises to put the customer at the centre of their business activities [ Read all ]

Lead Generation in International Markets

Published by Valerio Ronci. Dec. 31, 2019 .

International marketing Digital Export

New ICT and inbound marketing are revolutionizing SMEs' access to international markets [ Read all ]

Internationalization and Digitalization

Published by Luigi Bidoia. Dec. 11, 2019 .

SME Premium price Internationalisation International marketing Digital Export

From unbundling to differentiation based globalization: the opportunities for SMEs. [ Read all ]

The Growth of the Packaging User Sectors: focus on the Pharmaceutical Industry

Published by Marcello Antonioni. Dec. 9, 2019 .

Health products Global demand Premium price International marketing Foreign markets Consumption pattern Industries Forecast International marketing

Particularly favourable dynamics of world trade in Biotechnological Drugs, with growth especially in the Premium-Price segments. [ Read all ]

The growth of the packaging user sectors: focus on the Perfumes and Cosmetics industry

Published by Marcello Antonioni. Nov. 29, 2019 .

Export Asia Fashion Premium price Europe International marketing Made in Italy Foreign markets Consumption pattern Forecast Global demand International marketing

Particularly favourable dynamics of world trade, especially in the Premium-Price segments. [ Read all ]

Packaging Industry: the long-term Growth of end-user Sectors

Published by Marcello Antonioni. Nov. 25, 2019 .

Health products Internationalisation Fashion Premium price Intermediate goods Food&Beverage International marketing Consumption pattern Industries Forecast Global demand International marketing

Opportunities for companies in the Packaging supply chain from the Premium growths of world sales of packaged Food and Beverage, Homecare and Personal Care, Perfumes and Cosmetics, Pharmaceuticals [ Read all ]

Technical Textile for Sportswear: a Fast-Growing Business at an International Level

Published by Marcello Antonioni. Oct. 2, 2019 .

Internationalisation Fashion International marketing Made in Italy Consumption pattern Forecast International marketing

Definitely growing faster than sector benchmarks [ Read all ]

US Healthcare Market: A Successful Entry Strategy of a SME [2nd part]

Published by Bruno Borganti. Sept. 16, 2019 .

United States of America Planning Health products Internationalisation International marketing International marketing

Definition and implementation of a Market-Entry Model for a European small manufacturer: Case Study (part 2, follows previous article) [ Read all ]