US Healthcare Market: A Successful Entry Strategy of a SME [2nd part]

Published by Bruno Borganti. Sept. 16, 2019 .

Planning Internationalisation Health products United States of America International marketing International marketing

Definition and implementation of a Market-Entry Model for a European small manufacturer: Case Study (part 2, follows previous article) [ Read all ]

Brief Guide to Safely Export Cosmetics to the US

Published by Marianna Siani. Sept. 11, 2019 .

Planning Internationalisation SME United States of America Export markets International marketing International marketing

The regulatory aspects to consider before starting export activities [ Read all ]

US Healthcare Market: A Successful Entry Strategy of a SME

Published by Bruno Borganti. Sept. 10, 2019 .

Planning Internationalisation Health products United States of America International marketing International marketing

Definition and implementation of a Market-Entry Model for a European small manufacturer: Case Study (part 1, to be continued) [ Read all ]

US Healthcare Market: Opportunities and Challenges for International SMEs

Published by Marcello Antonioni. Sept. 10, 2019 .

Planning Health products SME United States of America International marketing International marketing

Many opportunities but also relevant challenges for small-medium manufacturers willing to enter US Healthcare market; essential to define a correct Entry Strategy [ Read all ]

How to Succeed in Foreign Markets: Tools and Methods for SMEs

Published by Marcello Antonioni. July 2, 2019 .

Planning Bestpractice Internationalisation SME International marketing Internationalisation tools

ExportPlanning's Approach: integrated phases in a single process [ Read all ]

Sub-Saharan Africa: market potential for Textile Machinery

Published by Marcello Antonioni. June 1, 2019 .

Africa Fashion Planning Marketselection Industrial equipment Emerging markets Export markets International marketing Foreign market analysis

A few SSA countries are to be considered in the market selection of Textile Machinery's Exporters: South Africa, Mauritius, Madagascar, Ethiopia, Uganda, Kenya e Tanzania are the top potential markets [ Read all ]

India: Top potential market for exporters of Publishing, Converting and Printing Machines in 2019-2021

Published by Marcello Antonioni. May 15, 2019 .

MENA Africa Planning Marketselection Asia Internationalisation Industrial equipment Emerging markets Forecast Latin America Foreign markets International marketing International marketing

Forecasts 2019-2021 see India in first place due to worldwide increases in imports of Publishing, Converting and Printing Machinery [ Read all ]

Where to export premium-price wines in the Middle East North Africa area?

Published by Silvia Baradel. April 9, 2019 .

Premium price MENA Food&Beverage Planning Internationalisation Foreign markets International marketing International marketing

Business Case of International Marketing applied to a Premium-Price Wine exporter, according to the ExportPlanning's Method: Export Readiness Assessment - Market Selection - Market Research. [ Read all ]

Real or passive internationalization?

Published by Marzia Moccia. Nov. 5, 2018 .

Premium price Planning Bestpractice Internationalisation Export International marketing

The anlysis of the kitchen hoods sector lets us show the advantages of the strategic approach [ Read all ]

Le determinanti dei tassi di cambio

Published by Mattia Perna. March 30, 2018 .

Exchange rate Planning Internationalisation tools

Le dinamiche dei tassi di cambio sono il risultato dell'effetto di molti fattori, rendendone difficile l'analisi. [ Read all ]