International marketing

Measuring demand potential: big data for market selection

Published by Simone Zambelli. Sept. 28, 2022 .

Foreign markets Internationalisation Export markets Emerging markets International marketing

The importance of intercepting the acceleration stage in the development of imports of a product to enable the enterprise to "capture the moment" [ Read all ]

World trade in Lighting: the Competitive Arena

Published by Marzia Moccia. July 20, 2022 .

Italy Europe Conjuncture Consumption pattern Covid-19 International marketing

In the lighting segment, Italy and Germany do not catch the positive phase of Global Demand [ Read all ]

The textile-apparel supply-chain after the pandemic crisis

Published by Marcello Antonioni. May 28, 2022 .

Internationalisation Industrial equipment Fashion Consumption pattern Covid-19 Great Lockdown International marketing

An analysis of world trade in 2020-2021 and outlook 2022 [ Read all ]

The Outlook for the Household-product Markets in the 2022-2025 Scenario

Published by Marcello Antonioni. May 3, 2022 .

Foreign markets Home items Forecast International marketing

After record year 2021, forecast still favourable for the world trade of Household products [ Read all ]

Shifting Consumer Habits: from Fashion to Home&Furniture

Published by Marzia Moccia. Sept. 22, 2021 .

Conjuncture Foreign markets Consumption pattern Covid-19 Great Lockdown International marketing

The new living context has progressively shifted the search for 'beauty' from goods typically linked to social space to products intended for the domestic sphere [ Read all ]

How to best allocate the 2022-2023 marketing budget for foreign markets

Published by Valerio Ronci. June 29, 2021 .

Bestpractice Marketselection International marketing International marketing

The high return on trade investments implies a structured decision-making process for their distribution in various foreign markets [ Read all ]

How to evaluate the success of a marketing mix

Published by Rina Villaruel. April 28, 2021 .

SME Bestpractice Internationalisation Planning International marketing International marketing

Setting up some methods to evaluate the marketing mix performance is key to every firm's marketing strategy [ Read all ]

Pricing Strategies in International Marketing Mix

Published by Lukasz Sramkowski. April 14, 2021 .

SME Bestpractice Food&Beverage Export International marketing International marketing

Pricing decisions can determine whether a firm's product/service will or won't be successful [ Read all ]

"Place" in the 4Ps of Marketing Mix

Published by Rina Villaruel. April 7, 2021 .

Planning Bestpractice Export Internationalisation International marketing International marketing

Customer needs, along with the nature of the product, significantly impact product distribution [ Read all ]

How Culture Affects The "4Ps" of Marketing Mix

Published by Lukasz Sramkowski. March 31, 2021 .

Foreign markets Bestpractice Internationalisation International marketing International marketing

Cultural differences urge firms to diversify their marketing mix [ Read all ]