International marketing

How Marketing Mix Strategies can Change through the Product’s Lifecycle

Published by Rina Villaruel. March 24, 2021 .

SME Foreign markets Bestpractice Internationalisation International marketing International marketing

For Marketing Mix to succeed, a firm should properly manage the product's lifecycle [ Read all ]

Marketing Mix: the Standardization vs Adaptation Dilemma

Published by Lukasz Sramkowski. March 17, 2021 .

Planning SME Bestpractice International marketing International marketing

What does it mean to standardize or adapt the Marketing Mix to a new market? An analysis of risks and opportunities [ Read all ]

How Companies grow Resilience amid Covid-19 Pandemic

Published by Rina Villaruel. March 10, 2021 .

SME Export Internationalisation International marketing Great Lockdown International marketing

The transformations imposed by the pandemic require an acceleration to the digitalization process of SMEs' marketing strategies [ Read all ]

From 4Ps to 7Ps: Towards an Integrated Marketing Mix

Published by Lukasz Sramkowski. March 3, 2021 .

Planning Bestpractice Internationalisation International marketing International marketing

As technology advances, market dynamics have changed. How to update and integrate the Marketing Mix theory? [ Read all ]

Marketing Mix for different businesses: B2B vs B2C

Published by Lukasz Sramkowski. Feb. 24, 2021 .

Planning Internationalisation International marketing International marketing

Looking into differences of B2B and B2C Marketing Mix [ Read all ]

Supporting the Internationalization of SMEs: Marketing Mix

Published by Rina Villaruel. Feb. 17, 2021 .

Planning Internationalisation International marketing International marketing

A well defined marketing mix could be a key for SMEs to explore international markets [ Read all ]

The Table Tennis Boom

Published by Marzia Moccia. Dec. 23, 2020 .

Global demand Europe International marketing Foreign markets Consumption pattern Covid-19 Great Lockdown International marketing

The Great Lockdown sustained world demand for table tennis equipment, with an increase in market share even for smaller exporting countries [ Read all ]

Small Household Appliances: a Counter-trend Dynamics

Published by Marzia Moccia. Dec. 17, 2020 .

Home items Made in Italy Conjuncture Consumption pattern Covid-19 Great Lockdown International marketing

In the first 9 months of the year, world demand of small appliances reported a 7% growth YoY; best results for small kitchen appliances [ Read all ]

The European Race for Electric Mobility: an analysis of Kick Scooters and Bicycles

Published by Marzia Moccia. Oct. 14, 2020 .

Europe Conjuncture International marketing Great Lockdown International marketing

The sector is experiencing a strong growth, with an increasing role of Asian partners [ Read all ]

Export of beauty products: Opportunities in North European markets

Published by Marzia Moccia. Sept. 23, 2020 .

Europe Competitor analysis Conjuncture Export markets International marketing

The cosmetics sector has been characterized by dynamic growth in the last decade, especially in the premium segments. [ Read all ]