Marketing Mix: the Standardization vs Adaptation Dilemma

Published by Lukasz Sramkowski. March 17, 2021 .

Planning Bestpractice SME International marketing International marketing

What does it mean to standardize or adapt the Marketing Mix to a new market? An analysis of risks and opportunities [ Read all ]

How Companies grow Resilience amid Covid-19 Pandemic

Published by Rina Villaruel. March 10, 2021 .

Internationalisation Great Lockdown SME Export International marketing International marketing

The transformations imposed by the pandemic require an acceleration to the digitalization process of SMEs' marketing strategies [ Read all ]

From 4Ps to 7Ps: Towards an Integrated Marketing Mix

Published by Lukasz Sramkowski. March 3, 2021 .

Planning Bestpractice Internationalisation International marketing International marketing

As technology advances, market dynamics have changed. How to update and integrate the Marketing Mix theory? [ Read all ]

Marketing Mix for different businesses: B2B vs B2C

Published by Lukasz Sramkowski. Feb. 24, 2021 .

Planning Internationalisation International marketing International marketing

Looking into differences of B2B and B2C Marketing Mix [ Read all ]

Supporting the Internationalization of SMEs: Marketing Mix

Published by Rina Villaruel. Feb. 17, 2021 .

Planning Internationalisation International marketing International marketing

A well defined marketing mix could be a key for SMEs to explore international markets [ Read all ]

The Table Tennis Boom

Published by Marzia Moccia. Dec. 23, 2020 .

Covid-19 Europe Great Lockdown Global demand Consumption pattern Foreign markets International marketing International marketing

The Great Lockdown sustained world demand for table tennis equipment, with an increase in market share even for smaller exporting countries [ Read all ]

Small Household Appliances: a Counter-trend Dynamics

Published by Marzia Moccia. Dec. 17, 2020 .

Covid-19 Home items Great Lockdown Conjuncture Consumption pattern Made in Italy International marketing

In the first 9 months of the year, world demand of small appliances reported a 7% growth YoY; best results for small kitchen appliances [ Read all ]

The European Race for Electric Mobility: an analysis of Kick Scooters and Bicycles

Published by Marzia Moccia. Oct. 14, 2020 .

Europe Great Lockdown Conjuncture International marketing International marketing

The sector is experiencing a strong growth, with an increasing role of Asian partners [ Read all ]

Export of beauty products: Opportunities in North European markets

Published by Marzia Moccia. Sept. 23, 2020 .

Europe Conjuncture Competitor analysis Export markets International marketing

The cosmetics sector has been characterized by dynamic growth in the last decade, especially in the premium segments. [ Read all ]

Pharmaceuticals: winning European sales in the US Market

Published by Marcello Antonioni. May 11, 2020 .

Premium price Internationalisation Health products United States of America Export markets International marketing

The first quarter of 2020 confirms record figures, with distinctive positioning in the "premium" segment [ Read all ]