ExportPlanning revamps to improve user experience for its users: the new version of the platform is online

Published by Marcello Antonioni. March 1, 2023 .

Planning Export Internationalisation tools

Data and Tools for Success in International Markets [ Read all ]

Data Visualization and Reporting Software to make internationalization decision-making processes increasingly cost-effective

Published by Marcello Antonioni. Feb. 14, 2023 .

Planning Bestpractice Internationalisation Check performance International marketing Data visualization Internationalisation tools

ExportPlanning tools to support data-driven decision-making processes [ Read all ]

The BLOC markets push world trade in Home Textiles to All-time high

Published by Marcello Antonioni. Jan. 9, 2023 .

Home items Planning Consumption pattern Foreign markets International marketing International marketing

In pre-final 2022, world trade in the sector reached a new record, both in terms of values and at constant prices, thanks to the presence of several BLue OCean (BLOC) markets [ Read all ]

Paper converting and converting machines: the opportunities of international markets in a phase of "structural" acceleration

Published by Marcello Antonioni. Oct. 31, 2022 .

Slowdown Planning Marketselection Asia Industrial equipment United States of America Export markets Foreign markets Uncertainty International marketing Foreign market analysis

A couple of cases of high potential markets for exporters of paper and converting machines [ Read all ]

Entry Strategy Assessment: a new tool to support the Market Entry Strategy

Published by Marcello Antonioni. Feb. 16, 2022 .

Planning Internationalisation International marketing Internationalisation tools

To identify the winning strategies of entering the target market [ Read all ]

ExportPlanning Market Selection: a User Guide

Published by Marzia Moccia. June 9, 2021 .

Planning Bestpractice Marketselection Export markets International marketing Internationalisation tools

ExportPlanning's indicators of opportunity, reliability and accessibility for an effective market selection [ Read all ]

How to evaluate the success of a marketing mix

Published by Rina Villaruel. April 28, 2021 .

Planning Bestpractice Internationalisation SME International marketing International marketing

Setting up some methods to evaluate the marketing mix performance is key to every firm's marketing strategy [ Read all ]

"Place" in the 4Ps of Marketing Mix

Published by Rina Villaruel. April 7, 2021 .

Planning Bestpractice Internationalisation Export International marketing International marketing

Customer needs, along with the nature of the product, significantly impact product distribution [ Read all ]

Marketing Mix: the Standardization vs Adaptation Dilemma

Published by Lukasz Sramkowski. March 17, 2021 .

Planning Bestpractice SME International marketing International marketing

What does it mean to standardize or adapt the Marketing Mix to a new market? An analysis of risks and opportunities [ Read all ]

From 4Ps to 7Ps: Towards an Integrated Marketing Mix

Published by Lukasz Sramkowski. March 3, 2021 .

Planning Bestpractice Internationalisation International marketing International marketing

As technology advances, market dynamics have changed. How to update and integrate the Marketing Mix theory? [ Read all ]