Planning

Marketing Mix: the Standardization vs Adaptation Dilemma

Published by Lukasz Sramkowski. March 17, 2021 .

Planning SME Bestpractice International marketing International marketing

What does it mean to standardize or adapt the Marketing Mix to a new market? An analysis of risks and opportunities [ Read all ]

From 4Ps to 7Ps: Towards an Integrated Marketing Mix

Published by Lukasz Sramkowski. March 3, 2021 .

Planning Bestpractice Internationalisation International marketing International marketing

As technology advances, market dynamics have changed. How to update and integrate the Marketing Mix theory? [ Read all ]

Marketing Mix for different businesses: B2B vs B2C

Published by Lukasz Sramkowski. Feb. 24, 2021 .

Planning Internationalisation International marketing International marketing

Looking into differences of B2B and B2C Marketing Mix [ Read all ]

Access2Markets: tips for consultants

Published by Matteo Olivieri. Feb. 24, 2021 .

Planning Internationalisation International marketing Market Accessibility

Tips for an effective use of the European Commission's Access2Markets portal [ Read all ]

Supporting the Internationalization of SMEs: Marketing Mix

Published by Rina Villaruel. Feb. 17, 2021 .

Planning Internationalisation International marketing International marketing

A well defined marketing mix could be a key for SMEs to explore international markets [ Read all ]

Export Manager: an increasingly Complex Profession that requires New Training Methods

Published by Matteo Olivieri. Jan. 13, 2021 .

Planning Internationalisation International marketing Internationalisation tools

An example of a training course that combines tools, method, and field experience [ Read all ]

Ready for Export? A Question of Key Importance to Start a Successful Internationalization Project

Published by Marcello Antonioni. Dec. 7, 2020 .

Planning Bestpractice Internationalisation Internationalisation tools

The utility of diagnostic tools profiled by type of enterprise [ Read all ]

How to Use ExportPlanning in the Planning Process

Published by Valerio Ronci. Nov. 18, 2020 .

Planning Bestpractice Internationalisation Internationalisation tools

A case study in the field of hair care products [ Read all ]

"International Market Accessibility" (IMA): Quarterly Wrap-Up

Published by Valeria Minasi. Aug. 5, 2020 .

Planning Foreign markets Export Internationalisation International marketing Market Accessibility

Quarterly Wrap-Up of Market Accessibility topics covered in ExportPlanning Magazine [ Read all ]

Secondary Sanctions: a disguised restriction on Market Accessibility

Published by Valeria Minasi. July 15, 2020 .

Planning MENA Export Internationalisation Emerging markets Market Accessibility

Secondary Sanctions: a disguised restriction on Market Accessibility - The case of Iran [ Read all ]