How Culture Affects The "4Ps" of Marketing Mix

Published by Lukasz Sramkowski. March 31, 2021 .

Bestpractice Internationalisation Foreign markets International marketing International marketing

Cultural differences urge firms to diversify their marketing mix [ Read all ]

How Marketing Mix Strategies can Change through the Product’s Lifecycle

Published by Rina Villaruel. March 24, 2021 .

Bestpractice Internationalisation SME Foreign markets International marketing International marketing

For Marketing Mix to succeed, a firm should properly manage the product's lifecycle [ Read all ]

Marketing Mix: the Standardization vs Adaptation Dilemma

Published by Lukasz Sramkowski. March 17, 2021 .

Planning Bestpractice SME International marketing International marketing

What does it mean to standardize or adapt the Marketing Mix to a new market? An analysis of risks and opportunities [ Read all ]

From 4Ps to 7Ps: Towards an Integrated Marketing Mix

Published by Lukasz Sramkowski. March 3, 2021 .

Planning Bestpractice Internationalisation International marketing International marketing

As technology advances, market dynamics have changed. How to update and integrate the Marketing Mix theory? [ Read all ]

Ready for Export? A Question of Key Importance to Start a Successful Internationalization Project

Published by Marcello Antonioni. Dec. 7, 2020 .

Planning Bestpractice Internationalisation Internationalisation tools

The utility of diagnostic tools profiled by type of enterprise [ Read all ]

How to Use ExportPlanning in the Planning Process

Published by Valerio Ronci. Nov. 18, 2020 .

Planning Bestpractice Internationalisation Internationalisation tools

A case study in the field of hair care products [ Read all ]

The Choice of Target Market in an Internationalization Project

Published by Pier Paolo Galbusera. Aug. 26, 2020 .

Bestpractice Internationalisation Internationalisation tools

Internationalizing is something quite different from simply exporting The internationalization process is not a synonym for mere export. Exporting can take place, in fact, even in the absence... [ Read all ]

Efficient Collection of Information on Market Accessibility: a critical Success Factor for an Export Project

Published by Valeria Minasi. June 16, 2020 .

Planning Bestpractice Internationalisation Export International marketing Market Accessibility

The acquisition of market accessibility information is an activity characterized by high economies of scale, which may be convenient to outsource to dedicated providers [ Read all ]

Export Readiness Assessment as a pivotal step for a successful International Planning

Published by Marcello Antonioni. May 18, 2020 .

Planning Bestpractice Internationalisation International marketing Internationalisation tools

The evaluation of internal factors for an optimal Market Selection and related Market Entry Strategy [ Read all ]

Export Management Specializations

Published by Giuseppe Vargiu. Jan. 20, 2020 .

Planning Bestpractice Internationalisation SME Export Made in Italy Internationalisation tools

Export Management Specializations: Strategy and Operations need different Profiles [ Read all ]