Internationalisation

"Place" in the 4Ps of Marketing Mix

Published by Rina Villaruel. April 7, 2021 .

Planning Bestpractice Export Internationalisation International marketing International marketing

Customer needs, along with the nature of the product, significantly impact product distribution [ Read all ]

How Culture Affects The "4Ps" of Marketing Mix

Published by Lukasz Sramkowski. March 31, 2021 .

Foreign markets Bestpractice Internationalisation International marketing International marketing

Cultural differences urge firms to diversify their marketing mix [ Read all ]

How Marketing Mix Strategies can Change through the Product’s Lifecycle

Published by Rina Villaruel. March 24, 2021 .

SME Foreign markets Bestpractice Internationalisation International marketing International marketing

For Marketing Mix to succeed, a firm should properly manage the product's lifecycle [ Read all ]

How Companies grow Resilience amid Covid-19 Pandemic

Published by Rina Villaruel. March 10, 2021 .

SME Export Internationalisation International marketing Great Lockdown International marketing

The transformations imposed by the pandemic require an acceleration to the digitalization process of SMEs' marketing strategies [ Read all ]

From 4Ps to 7Ps: Towards an Integrated Marketing Mix

Published by Lukasz Sramkowski. March 3, 2021 .

Planning Bestpractice Internationalisation International marketing International marketing

As technology advances, market dynamics have changed. How to update and integrate the Marketing Mix theory? [ Read all ]

Marketing Mix for different businesses: B2B vs B2C

Published by Lukasz Sramkowski. Feb. 24, 2021 .

Planning Internationalisation International marketing International marketing

Looking into differences of B2B and B2C Marketing Mix [ Read all ]

Access2Markets: tips for consultants

Published by Matteo Olivieri. Feb. 24, 2021 .

Planning Internationalisation International marketing Market Accessibility

Tips for an effective use of the European Commission's Access2Markets portal [ Read all ]

Supporting the Internationalization of SMEs: Marketing Mix

Published by Rina Villaruel. Feb. 17, 2021 .

Planning Internationalisation International marketing International marketing

A well defined marketing mix could be a key for SMEs to explore international markets [ Read all ]

EU Investment Goods Exports in 2020: Widespread Falls, but less Pronounced than in 2009

Published by Marcello Antonioni. Jan. 27, 2021 .

Great Lockdown Conjuncture Internationalisation Metal industry Global economic trends

Average declines between 10 and 15 percentage points; exceptions from ITC Tools and Services (-1.4%) and Agricultural Equipment (-2.8%) [ Read all ]

Export Manager: an increasingly Complex Profession that requires New Training Methods

Published by Matteo Olivieri. Jan. 13, 2021 .

Planning Internationalisation International marketing Internationalisation tools

An example of a training course that combines tools, method, and field experience [ Read all ]